What it does
Hoq Assets keeps everything a business owns. Each thing gets a code, a type with its own fields, a place, a status and a person who looks after it. Places sit inside places: sites, areas, spots and vehicles.
Print a sheet of blank QR tags and stick them on. Scanning a blank tag offers to put it on something new or something you already have. Anyone who scans a tag later sees what the thing is and where it belongs, and can report a problem without signing in.
Maintenance plans list what each thing needs and how often, with steps to tick. Marking work done writes it to the thing's story and sets the next date from the day it was done. Check-out records who took a thing and when it is due back.
Each company is one file in your own Hoq Storage.
In numbers
9starter types with their own fields
5statuses a thing can have
5public problem reports per tag per hour
Specifications
| Where your data lives | One .assets file per company in the owner's Hoq Storage. |
|---|---|
| Codes | Things are numbered A-0001 onward unless you give your own code. |
| Starter types | Fridges, freezers, espresso machines, grinders, roasters, vehicles, tools, test kits and computers, each with its own fields. |
| Public tag page | A phone's own camera opens the tag page; no app or sign-in needed. Problem reports are capped at five an hour per tag. |
| Statuses | In service, out of service, in repair, lost or retired. |
| Maintenance dates | Due dates are counted in the company's time zone and the next date runs from the day work was done. |
| Check-out | One person holds a thing at a time, with a due-back date and a list of what is late. |
| Sensors | Link a thing to its Hoq Sensor feed. |
Features
19 features, all in beta. Listed from the product's feature ledger; each row shows the day it was last checked.
| Things and their codes | Keeps everything a business owns, numbered A-0001 onward unless you give it a code of your own. | Checked 2026-10-11 |
| Types with their own fields | Gives each kind of thing the fields it needs, with starter types for fridges, freezers, espresso machines, grinders, roasters, vehicles, tools, test kits and computers. | Checked 2026-10-11 |
| Places inside places | Keeps where things live as sites, areas, spots and vehicles, and lists everything inside a place and the places within it. | Checked 2026-10-11 |
| Status and who has it | Marks a thing in service, out of service, in repair, lost or retired, and who looks after it. | Checked 2026-10-11 |
| Parts | Lets a thing be part of another, like burrs inside a grinder. | Checked 2026-10-11 |
| Sensor link | Links a thing to its Hoq Sensor feed. | Checked 2026-10-11 |
| A story per thing | Writes every move, status change, hand-off, tag, service and check-out onto the thing's own timeline. | Checked 2026-10-11 |
| Log something | Lets staff add a note, service, repair, inspection or reading, dated now or earlier. | Checked 2026-10-11 |
| Sent once from a phone | Records a log sent twice by a flaky phone only once. | Checked 2026-10-11 |
| Sheets of tags | Makes a printable sheet of QR tags not yet on anything. | Checked 2026-10-11 |
| Put a tag on by scanning | Scanning a blank tag offers to put it on something new or something you already have. | Checked 2026-10-11 |
| Public tag page | Anyone who scans a tag sees what it is and where it belongs, without signing in. | Checked 2026-10-11 |
| Report a problem from the tag | Lets anyone send a note from the tag onto the thing's story, five an hour at most. | Checked 2026-10-11 |
| Scan in the app | Reads a tag with the camera where the browser can, or by typing the code under the square. | Checked 2026-10-11 |
| Plans with steps | Keeps what each thing needs and how often, with steps to tick off. | Checked 2026-10-11 |
| Due by your own date | Lists what is late and what is coming up, counted in the company's time zone. | Checked 2026-10-11 |
| Done, with the steps missed | Marking work done writes it to the story, says which steps were skipped and sets the next date from the day it was done. | Checked 2026-10-11 |
| Check out and in | Records who took a thing and when it is due back, one person at a time. | Checked 2026-10-11 |
| Who has what | Lists everything that is out and what is late coming back. | Checked 2026-10-11 |
Works with
- Hoq SensorA thing can link to its Hoq Sensor feed.
- Hoq StorageThe company file lives in your drive.
Your data
| Where it is kept | One .assets file per company in the owner's Hoq Storage. Only the index of tag codes is kept outside it. |
|---|---|
| Getting it out | The company file is in your drive. There is no export from the app yet. |
| If you leave | Not documented. The company file stays in your drive. |
APIs and standards
- JSON API: POST /api/assets with a Bearer key (scope assets:use)
- Public tag page /q/{code}
- Standard: QR code
Compared
| Checked 2026-11-01 | Hoq Assets | UpKeep Essential | Asset Panda |
|---|---|---|---|
| Cheapest paid tier | No public price yet | $24 per user per month1 | Quote only2 |
| Free plan | No public price yet | No; free view-only and requester seats1 | No2 |
| Public problem reports | Anyone who scans a tag, no sign-in | Free requester seats1 | Not published2 |
| Offline on phone | No | Professional plan and up1 | Yes3 |
| API | JSON API with a scoped key | Enterprise only1 | Yes, admins only4 |
| Export | No export from the app yet; the file is in your drive | PDF and CSV listed, tier unclear1 | CSV or Excel5 |
| Work orders | Maintenance plans with steps; no work orders | Unlimited work orders1 | Not published2 |
| Where data lives | A file in your own Hoq Storage | Vendor cloud1 | Vendor cloud2 |